Emanuel New York X City Rhythm Holiday Alchemy Toy Drive
On Saturday, December 6th, Emanuel New York and City Rhythm hosted Holiday Alchemy, an evening that combined the launch of City Rhythm’s much‑anticipated Alchemy perfume with a community toy drive benefiting The New York Mission Society. The room was filled with industry friends and supporters: major influencers, models, fellow perfume brand owners, and perfumers gathered to celebrate the new scent and to give back for the holidays.
Highlights of the Night
Perfume Launch — City Rhythm introduced Alchemy, a fragrance that drew immediate attention from guests and press. The launch was the centerpiece of the evening and set an elegant, sensory tone for the night.
Surprise Birthday — Close friends surprised City Rhythm founder Niles Ramadhin with a birthday cake decorated with his likeness and his cat, creating a warm, personal moment that became one of the night’s most memorable scenes.
Live DJ Set — DJ Ben Kaba kept the energy high with a live set that moved the crowd from cocktail hour into a lively celebration.
Hospitality — Champagne cocktails and a selection of crudités were served, offering guests a refined, convivial atmosphere.
Tributes and Gratitude — The evening closed with heartfelt tributes to Niles Ramadhin, and public expressions of respect for Victor and Dustin from Emanuel New York.
Holiday Alchemy brought together creativity, community, and celebration. Thanks to everyone who attended, donated, and helped make the night meaningful—especially the guests who contributed toys and time. Events like this remind us that thoughtful launches can also be powerful opportunities to give back.
Holiday Alchemy was more than a launch party. Guests were invited to bring new toys and donations, and the collected items were donated to The New York Mission Society to support children and families in need during the holiday season. The partnership underscored the event’s dual purpose: celebrate a new fragrance while making a tangible difference in the community. Learn more about the mission and their work at https://www.missionsociety.org/.