Emanuel New York X ScentXplore Reception Hosted by Max Forte
Emanuel New York hosted the ScentXplore 2025 reception on December 4 at its boutique on 329 West 39th Street, with Max Forte presiding and an evening attended by brand owners, perfumers, and fashion insiders. The reception blended couture, craft, and conviviality, positioning the store as a hub for fragrance culture in New York.
On December 4, 2025, Emanuel New York opened its doors for the ScentXplore reception, a curated gathering that brought together the creative and commercial forces behind contemporary perfumery. Max Forte served as host, guiding an audience of industry leaders through an evening designed to celebrate olfactory innovation and cross‑disciplinary collaboration. The boutique’s address, 329 West 39th Street, became a temporary salon where scent and style conversed.
The boutique was transformed into an intimate sensory stage. Lighting was warm and directional, highlighting displays where new releases and signature bottles were presented like objets d’art. Sound design favored a low, rhythmic soundtrack by DJ Ben Kaba that allowed conversation to flow while punctuating moments of presentation. Hospitality leaned into the theme of indulgence—small bites and curated pours encouraged guests to linger and compare impressions.
The guest list read like a who’s who of the fragrance world: brand founders, independent perfumers, retail buyers, fashion editors, and social influencers. Conversations ranged from technical notes—how a particular resin behaves in cold weather—to broader industry topics such as storytelling in niche launches and the role of experiential retail. Attendees sampled accords side by side, trading impressions and business cards in equal measure. Visual coverage of the evening captured the mix of formal and spontaneous moments, documenting the energy and the faces who shaped it.
Highlights of the Evening
Stations allowed guests to explore accords and hear short presentations from perfumers about inspiration and raw materials.
Designers and fragrance creators found common ground, sketching collaborative possibilities on the spot.
Editors and influencers amplified the event in real time, extending the boutique’s reach beyond the room
Max Forte’s introductions and transitions kept the program focused and elevated the evening’s narrative arc.
The reception underscored Emanuel New York’s role as more than a retailer—it’s a cultural convenor for scent and style. By hosting ScentXplore, the boutique signaled a commitment to experiential retail and to fostering dialogue between creators and consumers. For attendees, the night offered both discovery and connection; for the brands, it provided a platform to present new work to a concentrated, influential audience.
Emanuel New York’s ScentXplore reception was a clear reminder that fragrance is social currency—best experienced in good company, with thoughtful presentation and a glass in hand. The event closed with plans for future collaborations and a shared sense that New York’s fragrance scene is entering a lively, more public chapter.