Laurent Mazzone X Emanuel New York Lineam Launch
A luminous kickoff to Scent Explore 2025: on December 3rd at Emanuel New York (329 West 39th Street), Laurent Mazzone flew in from Paris to unveil Lineam—a playful, popcorn‑kissed gourmand that lit up the room with candied fruit, rum, and bourbon vanilla, while industry titans, models, and influencers toasted the launch.
The Emanuel New York boutique felt less like a store and more like a curated stage: warm light, polished displays, and a soundtrack that threaded the evening together. Guests arrived in a steady stream—editors, perfumers, fashion insiders, and New York socialites—each drawn by the promise of a new scent and the chance to meet Laurent Mazzone in person. The crowd moved through the space in waves, pausing at main chrome table where Lineam bottles glinted like carnival prizes.
Lineam was presented as a pop, colorful universe—candied fruit and praline opening with a gourmand wink, brightened by bergamot and citron, and rounded with a playful rum accord. The heart surprised with a popcorn accord and transparent florals, while the base settled into bourbon vanilla, benzoin, and musk, wrapped in myrrh for velvety warmth. Guests described the fragrance as at once nostalgic and modern: a funfair‑bright top that gives way to a sensual, lingering vanilla‑myrrh finish—a scent built to spark smiles and conversations.
The evening leaned into the perfume’s playful spirit: caramel popcorn served in champagne coupe glasses, macarons, and a steady flow of champagne kept the mood effervescent. A soundtrack of French pop kept the tempo lively, blending vintage grooves with contemporary beats so the room felt equal parts lounge and late‑night fête. Perfume consultants guided tasting rituals, encouraging guests to experience Lineam on blotters and skin, while designers and creatives compared notes on how scent and style intersected. 
Laurent Mazzone’s presence—traveling from Paris to personally introduce Lineam—gave the launch an intimate, auteur‑driven tone. A limited‑edition presentation piece, whose design echoed Emanuel New York’s aesthetic, was unveiled to applause, and samples were tucked into elegant envelopes for guests to carry home. The launch served as the opening salvo for Scent Explore 2025, signaling a season where fragrance and fashion would collaborate more visibly in curated retail spaces.
By night’s end, Lineam had done more than debut a new bottle: it had created a shared memory. Attendees left with the scent’s playful trail on their skin and a sense that Emanuel New York’s calendar would be a place to discover bold, narrative‑driven perfumes all year long.