rouge à lèvres longue tenue crush - velvet crush

Some lips don’t need a second chance.

Crush is color that strikes from the very first glance — a long‑wear matte lipstick made for those who know exactly the effect they have, and embrace it fully.

Its melting texture lays down ultra‑saturated pigment without ever drying the lips. Hydrating and comfortable all day, with up to 8 hours of wear without touch‑ups. No more lipstick marks on glasses, no smudging, no mid‑evening corrections.

→ How to apply: Start at the center of the lips and glide outward toward the corners with a precise motion. Add a light second layer for maximum intensity. For a crisp outline, trace the Cupid’s bow first.

Available in 12 shades — from untamed nude to blood‑red — each color reveals a different version of you.